Fetal Medicine UK
Privacy Policy

Who We Are

At Fetal Medicine UK, we are committed to maintaining the trust and confidence of all visitors to our website. In particular, we want you to know that Fetal Medicine UK is not in the business of selling, renting, or trading email lists with other companies and businesses for marketing purposes.

In this Privacy Policy, we explain when and why we collect personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

We take your privacy seriously and take appropriate measures to provide all visitors and users of Fetal Medicine UK with a safe and secure environment.

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Data Controller

For the purposes of UK data protection law, Fetal Medicine UK is the data controller of your personal information, unless otherwise stated.

If you have any questions about this Privacy Policy or how your data is handled, you can contact our Data Protection Officer:

Helen (Data Protection Officer)
Email: mrpenmanssecretary@gmail.com

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Cookies

Fetal Medicine UK may set and access cookies on your computer. Cookies are used to provide our system with the basic information required to deliver the services you request and to improve your experience on our website.

You can control and delete cookies at any time through your internet browser settings. Where required, we will ask for your consent before placing non-essential cookies on your device.

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Analytics

When someone visits Fetal Medicine UK, we use third-party services, including Google Analytics and Meta Pixel, to collect standard internet log information and details of visitor behaviour patterns.

We do this to:

• Monitor the number of visitors to different areas of the site
• Understand how visitors interact with the site
• Improve website performance and advertising effectiveness

This information is processed in a way that does not directly identify anyone.

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Online Booking Form

When someone submits the online booking form on the Fetal Medicine UK website, the information provided is sent with the intention that Helen, Dr Penman’s secretary, will contact the individual to arrange the requested appointment.

Once the appointment has been booked and the relevant information has been passed to The Spire Alexandra Hospital, Helen does not retain personal information submitted via the booking form.

The Spire Alexandra Hospital then becomes responsible for your personal information and processes it in accordance with their own Privacy Policy.

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Lawful Basis for Processing

We process personal data under the following lawful bases:

• Consent – where you have given clear permission (e.g. submitting a booking enquiry)
• Legitimate interests – to operate and improve our website and services
• Legal and contractual obligations – where required to provide medical services or comply with the law

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Third Parties

In some circumstances, your personal details, IP address, geographic location, and browser-related information may be shared with the following third-party organisations:

• The Spire Alexandra Hospital
  If your appointment or surgery takes place there, we will share relevant personal details and/or medical records as necessary.
• Schedulista
  Our previous online booking system (used prior to January 2025). Schedulista securely stores historic appointment data.
• LGP Creative Ltd
  A Kent-based marketing company supporting our website development and marketing activities.
• Google
  We use Google services for analytics and advertising. Google may process your IP address, location, and browser information.
• Meta (Facebook & Instagram)
  We use Meta services to deliver advertisements. Meta may process your IP address, location, browser information, and any information it already holds about you.

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

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Data Retention

We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Once data is no longer required, it is securely deleted or anonymised.

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Access to Your Personal Information

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict processing
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact our Data Protection Officer at:
mrpenmanssecretary@gmail.com

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Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

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Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always govern how we process your personal data and will be available on our website.

If we make a material change to this policy, we will notify you by an update on our website or by email where possible. By continuing to use our services, you agree to be bound by the updated Privacy Policy.